Marketfind segmentation uses a powerful clustering algorithm to produce 58 geodemographic segments based on the three most powerful drivers of consumer spending patterns, media consumption and other behaviours, which are Family Orientation, Socioeconomic Status and cultural influences...Read More
Proprietary research undertaken for Salmat by RDA Research has identified Letterbox psychographics to help you get inside the head of your target audience, so you can better understand them, and tailor your communication and offer to match their attitudes. Find out which of the six psychographic types dominate your target segments.
Salmat's proprietary research has identified how you can match the design and print production elements of your item to ensure they appeal more to your target audience's preferences, and encourage reading. Find out how you can encourage reading of your item here.