Tend towards: Pre-family singles & group households living in high rise dwellings. Non-private dwellings. Diverse multicultural backgrounds with high proficiency in English. Travel by public transport, bicycle & walking to work. Higher proportion of younger full-time employed females. High residential mobility & renting. Enjoy restaurant meals & overseas holidays. Mainly in near-CBD areas of Sydney & Melbourne. Purchases tend to be driven by most popular, latest, stylishness, authenticity & brand leader.
|NUMBER IN AUST HOUSEHOLDS :||110,430|
|% OF HOUSEHOLDS :||1.30%|
|HOUSEHOLD INCOME :||$ 81,586|
Sydney: Surry Hills, Darlinghurst Melbourne: Southbank, Travancore Brisbane: Brisbane City, Spring Hill Perth: Perth, East Perth Regional Cities: City (ACT)