Tend towards: High household incomes. Predominantly Chinese & a diverse range of other backgrounds with high proficiency in English. Degree qualifications, many in management & commerce. Large family households with mature children living at home. High home ownership. Large dwellings, many with 5 bedrooms or more. Mainly concentrated in Sydney & Melbourne and to a lesser extent Brisbane & Perth. Purchases tend to be driven by stylishness, authenticity & expert recommendations.
|NUMBER IN AUST HOUSEHOLDS :||91,464|
|% OF HOUSEHOLDS :||1.08%|
|HOUSEHOLD INCOME :||$ 104,768|
Sydney: Epping, Bella Vista Melbourne: Balwyn North, Templestowe Brisbane: Stretton Adelaide: Auldana Perth: Willetton, Winthrop