Tend towards: Pre-family singles & couples. Group households. Degree qualifications. Qualified in creative arts. Medium density housing. Travel by public transport. Tend not to have a religious affiliation. High residential mobility & renting. Mainly in near-CBD areas of Melbourne, Sydney & to a lesser extent Brisbane. Enjoy restaurant meals & overseas holidays. Purchases tend to be driven by authenticity , latest, most popular & stylishness.
|NUMBER IN AUST HOUSEHOLDS :||169,445|
|% OF HOUSEHOLDS :||2.00%|
|HOUSEHOLD INCOME :||$ 89,536|
Sydney: Newtown, Bondi Beach Melbourne: Richmond, Brunswick Brisbane: New Farm, Herston Adelaide: Norwood Perth: Leederville Regional Cities: Braddon (ACT), Kingston (ACT)