Tend towards: Mature families & seniors. Managers & professionals living in medium density housing. Smaller households. Travel by public transport. Bachelor degrees, some qualified in society & culture. Broad geographic distribution with the highest concentration in Melbourne. Purchases tend to be driven by stylishness, expert recommendations, authenticity & most reward points.
|NUMBER IN AUST HOUSEHOLDS :||132,886|
|% OF HOUSEHOLDS :||1.57%|
|HOUSEHOLD INCOME :||$ 90,880|
Sydney: Abbotsford Melbourne: Toorak, Caulfield Brisbane: Hamilton Adelaide: Unley, St Peters Perth: Claremont, North Fremantle Regional Cities: Sandy Bay (TAS), Mount Nelson (TAS)