58 Indigenous & Remote

Sparsely populated farming & indigenous areas.

Tend towards: Lower SES households. Broad range of lifecycle stages with a skew towards mature independents. 6+ person households. Speak indigenous languages. Higher home ownership & welfare rentals. Very high levels of financial distress. Low educational attainment. Work in agriculture, as community workers & labourers. Almost exclusively in provincial areas. Purchases tend to be driven by Australian made, cheapest & best warranty.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 122,549
% OF HOUSEHOLDS : 1.45%
HOUSEHOLD INCOME : $ 58,293

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

Significant NESB Groups:
Australian Indigenous Languages: 14%

SUBURBS

Provincial Areas: Thursday Island (QLD)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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