57 Suburban Distress

Disadvantaged households in low & medium density housing.

Tend towards: Very low SES households. Broad range of lifecycle stages with a skew towards younger families. Lone parent households. Children less than 5 years of age. Low educational attainment. Low household & individual incomes. Welfare housing. Renting. Very high levels of financial distress. Spend on baby products & tobacco. Broad range of geographies, in both metropolitan & regional areas. Purchases tend to be driven by most popular, most reward points & best discounts.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 114,283
% OF HOUSEHOLDS : 1.35%
HOUSEHOLD INCOME : $ 46,228

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Whalan, Lethbridge Park Brisbane: Riverview, Ellen Grove Adelaide: Davoren Park, Elizabeth South Regional Cities: Norlane (VIC), Windale (NSW) Country Towns: Whyalla Stuart (SA), Shorewell Park (TAS) Provincial Areas: South Kempsey (NSW)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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