Tend towards: Very low SES households. Broad range of lifecycle stages with a skew towards mature families & mature children living at home. Speak Vietnamese & Chinese, with a relatively low level of proficiency in English. Work in manufacturing and as machine operators, drivers & labourers. High levels of financial distress. Use public transport. Mainly in Sydney & Melbourne. Purchases tend to be driven by most popular, latest & cheapest.
|NUMBER IN AUST HOUSEHOLDS :||50,908|
|% OF HOUSEHOLDS :||0.60%|
|HOUSEHOLD INCOME :||$ 59,192|
Sydney: Cabramatta, Canley Vale Melbourne: Springvale, Sunshine North Brisbane: Durack Adelaide: Mansfield Park