Tend towards: Very low SES households. Broad range of lifecycle stages with a skew towards mature families & mature children living at home. Speak Arabic, Persian or Dari, with mixed levels of English proficiency. Children less than 5 years of age. Extended families. Low levels of educational attainment. Work in manufacturing and as machine operators, drivers & labourers. Low individual incomes & high levels of financial distress. Use public transport including train. Mainly in Sydney & to a lesser extent Melbourne. Purchases tend to be driven by most popular, latest & cheapest.
|NUMBER IN AUST HOUSEHOLDS :||71,316|
|% OF HOUSEHOLDS :||0.84%|
|HOUSEHOLD INCOME :||$ 61,850|
Sydney: Auburn, Greenacre Melbourne: Roxburgh Park, Broadmeadows