Tend towards: Very low SES households. Broad range of lifecycle stages with a skew towards mature families & mature children living at home. Low levels of educational attainment. Speak a broad range of languages including Vietnamese, European, Arabic, Persian & Dari, with mixed levels of English proficiency. Work in manufacturing and as machine operators, drivers & labourers. Low individual incomes & high levels of financial distress. Mainly in Sydney & Melbourne. Purchases tend to be driven by most popular, cheapest & latest.
|NUMBER IN AUST HOUSEHOLDS :||124,062|
|% OF HOUSEHOLDS :||1.46%|
|HOUSEHOLD INCOME :||$ 61,281|
Sydney: Bossley Park, Smithfield Melbourne: St Albans, Dandenong North Brisbane: Darra Adelaide: Croydon Park, Ottoway Perth: Mirrabooka, Koondoola Regional Cities: Cringila (NSW)