53 Provincial Battler

Low cost suburban housing in regional cities & provincial towns.

Tend towards: Very low SES households, with a skew towards younger family & post-family segments. Higher proportion of lone parent families. Low household & individual incomes. Certificate & Year 10/11 education. Qualifications in engineering & related technologies. High levels of financial distress. Mainly in regional cities, country towns & provincial areas. Purchases tend to be driven by Australian made, best warranty & best discounts.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 401,224
% OF HOUSEHOLDS : 4.74%
HOUSEHOLD INCOME : $ 52,578

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Gorokan, Mannering Park Melbourne: Frankston North, Millgrove Brisbane: Beaudesert, Woodford Adelaide: Christies Beach, Elizabeth Park Perth: Pinjarra Regional Cities: Corio (VIC), Sebastopol (VIC) Country Towns: Broken Hill (NSW), Devonport (TAS) Provincial Areas: Inverell (NSW), Kingaroy (QLD)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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