Tend towards: Very low SES households, with a skew towards younger family & post-family segments. Higher proportion of lone parent families. Low household & individual incomes. Certificate & Year 10/11 education. Qualifications in engineering & related technologies. High levels of financial distress. Mainly in regional cities, country towns & provincial areas. Purchases tend to be driven by Australian made, best warranty & best discounts.
|NUMBER IN AUST HOUSEHOLDS :||401,224|
|% OF HOUSEHOLDS :||4.74%|
|HOUSEHOLD INCOME :||$ 52,578|
Sydney: Gorokan, Mannering Park Melbourne: Frankston North, Millgrove Brisbane: Beaudesert, Woodford Adelaide: Christies Beach, Elizabeth Park Perth: Pinjarra Regional Cities: Corio (VIC), Sebastopol (VIC) Country Towns: Broken Hill (NSW), Devonport (TAS) Provincial Areas: Inverell (NSW), Kingaroy (QLD)