52 Small Town Blue Collar Suburban

Mature households in smaller country towns & provincial areas.

Tend towards: Post-family households. Persons 75 years & older. Widows. Low levels of educational attainment. Very low household & individual incomes. Work as labourers. One motor vehicle. Higher levels of financial distress. Mainly in provincial areas. Purchases tend to be driven by Australian made, most environmentally friendly & best warranty.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 279,053
% OF HOUSEHOLDS : 3.29%
HOUSEHOLD INCOME : $ 47,495

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Ettalong Beach Melbourne: Rosebud, Tootgarook Brisbane: Bellara, Esk Regional Cities: Ballarat North (VIC), Winchelsea (VIC) Country Towns: Ulverstone (TAS), Surf Beach (NSW) Provincial Areas: Maryborough (VIC), Sanctuary Point (NSW)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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