50 Elderly Provincial Urban

Seniors & mature independents in caravan parks, cabins & smaller dwellings.

Tend towards: Post-family households. Low levels of educational attainment. Very low household & individual incomes. Work as labourers. 1 or no motor vehicles. Live in caravans, cabins & other smaller dwellings. Lone person households. Separated & divorced. Spend on tobacco. Tend to be from regional cities & provincial areas. Purchases tend to be driven by Australian made, best warranty & most environmentally friendly.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 37,719
% OF HOUSEHOLDS : 0.45%
HOUSEHOLD INCOME : $ 50,416

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Regional Cities: Chinderah (NSW), Marrara (NT) Provincial Areas: North Haven (NSW), The Gemfields (QLD)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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