5 Desirable Suburban

Professionals & managers in desirable suburban areas.

Tend towards: High household & personal incomes. Professionals & managers. Middle aged & mature families. Bachelor & higher degrees. Qualifications in management & commerce. Likely to have health insurance. High outstanding loan balances. Broad geographic representation in mainland capitals & regional cities. Relatively lower concentration in Adelaide. Purchases tend to be driven by expert recommendations, stylishness & most reward points.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 168,567
% OF HOUSEHOLDS : 1.99%
HOUSEHOLD INCOME : $ 111,566

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Frenchs Forest, Thornleigh Melbourne: Williamstown, Kew East Brisbane: Ashgrove, Kenmore Adelaide: Millswood Perth: Mount Hawthorn, Trigg Regional Cities: Weston (ACT), Austinmer (NSW

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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