Tend towards: High household & personal incomes. Professionals & managers. Middle aged & mature families. Bachelor & higher degrees. Qualifications in management & commerce. Likely to have health insurance. High outstanding loan balances. Broad geographic representation in mainland capitals & regional cities. Relatively lower concentration in Adelaide. Purchases tend to be driven by expert recommendations, stylishness & most reward points.
|NUMBER IN AUST HOUSEHOLDS :||168,567|
|% OF HOUSEHOLDS :||1.99%|
|HOUSEHOLD INCOME :||$ 111,566|
Sydney: Frenchs Forest, Thornleigh Melbourne: Williamstown, Kew East Brisbane: Ashgrove, Kenmore Adelaide: Millswood Perth: Mount Hawthorn, Trigg Regional Cities: Weston (ACT), Austinmer (NSW