49 Poor Mixed Urban

Low income & elderly households, mainly in coastal areas.

Tend towards: Post-family households. Persons 75 years & older. Widows, lone parents & divorcees. Low levels of educational attainment. Very low household & individual incomes. Work as labourers. 1 or no motor vehicles. Higher levels of financial distress. Renting in fats & low density housing. Welfare. Mainly concentrated in regional cities & country towns, with a relatively higher representation in Adelaide. Purchases tend to be driven by Australian made, favourite brand & most popular.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 155,578
% OF HOUSEHOLDS : 1.84%
HOUSEHOLD INCOME : $ 45,594

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: The Entrance Melbourne: Hastings Brisbane: Redcliffe Adelaide: Morphettville, Port Adelaide Perth: Mandurah Regional Cities: Manunda (QLD), Scarness (QLD Country Towns: Batemans Bay (NSW)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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