Tend towards: Low SES younger families. Children less than 5 years of age. Relatively high debt service ratios & financial distress. Broadly represented in a diverse range of geographic areas. Purchases tend to be driven by most popular, best warranty & safest.
|NUMBER IN AUST HOUSEHOLDS :||248,504|
|% OF HOUSEHOLDS :||2.93%|
|HOUSEHOLD INCOME :||$ 61,431|
Sydney: Lalor Park, Watanobbi Melbourne: Melton South, Diggers Rest Brisbane: Deception Bay, Boronia Heights Adelaide: Paralowie, Para Hills Perth: Gosnells, Waikiki Regional Cities: Koongal (QLD), Mornington (TAS)