Tend towards: Pre-family singles & couples and younger families. Children less than 5 years of age. Speak a broad range of languages including Arabic, Persian, Dari, Chinese & South Asian. Mixed levels of English proficiency. Living in flats, mainly 2 bedrooms. Renting & high levels of residential mobility. 1 or no motor vehicles. Travel by public transport including train. High levels of financial distress. Mainly in Sydney & to a lesser extent Melbourne. Purchases tend to be driven by latest & most popular.
|NUMBER IN AUST HOUSEHOLDS :||65,406|
|% OF HOUSEHOLDS :||0.77%|
|HOUSEHOLD INCOME :||$ 53,800|
Sydney: Bankstown, Campsie Melbourne: Dandenong