Tend towards: Broad range of lifecycle stages with a skew towards elderly & welfare segments. Medium density & high rise welfare housing. Single person households. Broad range of languages spoken, with a relatively low level of English proficiency. Travel by public transport. Very high levels of financial distress. Mainly living in flats in capital cities, especially Sydney & Melbourne. Purchases tend to be driven by latest, most popular & authenticity.
|NUMBER IN AUST HOUSEHOLDS :||63,819|
|% OF HOUSEHOLDS :||0.75%|
|HOUSEHOLD INCOME :||$ 45,572|
Sydney: Waterloo, Miller Melbourne: Heidelberg West Brisbane: Inala Adelaide: Woodville Gardens Perth: Westminister