45 Low Status Higher Density

Lower status households in high density housing.

Tend towards: Broad range of lifecycle stages with a skew towards elderly & welfare segments. Medium density & high rise welfare housing. Single person households. Broad range of languages spoken, with a relatively low level of English proficiency. Travel by public transport. Very high levels of financial distress. Mainly living in flats in capital cities, especially Sydney & Melbourne. Purchases tend to be driven by latest, most popular & authenticity.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 63,819
% OF HOUSEHOLDS : 0.75%
HOUSEHOLD INCOME : $ 45,572

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Waterloo, Miller Melbourne: Heidelberg West Brisbane: Inala Adelaide: Woodville Gardens Perth: Westminister

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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