Tend towards: Low SES households. Young independents & families. Lone parent families. Renting. High residential mobility. Low cost medium density dwellings. Children less than 5 years of age. High levels of financial distress. Purchase baby products & tobacco. Mainly in Brisbane & QLD regional cities. Purchases tend to be driven by most popular, latest & favourite brand.
|NUMBER IN AUST HOUSEHOLDS :||66,813|
|% OF HOUSEHOLDS :||0.79%|
|HOUSEHOLD INCOME :||$ 65,849|
Brisbane: Redbank Plains, Marsden Regional Cities: Upper Coomera (QLD), Pimpama (QLD)