44 Transient Suburban

Highly transient young people in low cost housing areas.

Tend towards: Low SES households. Young independents & families. Lone parent families. Renting. High residential mobility. Low cost medium density dwellings. Children less than 5 years of age. High levels of financial distress. Purchase baby products & tobacco. Mainly in Brisbane & QLD regional cities. Purchases tend to be driven by most popular, latest & favourite brand.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 66,813
% OF HOUSEHOLDS : 0.79%
HOUSEHOLD INCOME : $ 65,849

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Brisbane: Redbank Plains, Marsden Regional Cities: Upper Coomera (QLD), Pimpama (QLD)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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