Tend towards: Low SES households from a broad range of lifecycle stages. Work as technicians, trades workers and as machine operators & drivers. Certificate qualifications. More likely to be purchasing 3 bedroom separate houses. Relatively high debt service ratios, outstanding loan balances & financial distress. Broadly represented in a diverse range of geographic areas with larger concentrations in regional cities & provincial areas. Purchases tend to be driven by Australian made, best warranty & favourite brand.
|NUMBER IN AUST HOUSEHOLDS :||294,481|
|% OF HOUSEHOLDS :||3.48%|
|HOUSEHOLD INCOME :||$ 68,444|
Sydney: Berkeley Vale, Blue Haven Melbourne: Cockatoo, Wandin North Brisbane: Regency Downs Adelaide: Woodcroft, Salisbury Heights Perth: Hillman Regional Cities: Maryland (NSW), Edgeworth (NSW) Country Towns: Worrigee (NSW), Stirling North (SA) Provincial Areas: Gracemere (QLD), Perth (TAS)