43 Low Status Suburban

Poorer suburbs in regional cities & provincial areas.

Tend towards: Low SES households from a broad range of lifecycle stages. Work as technicians, trades workers and as machine operators & drivers. Certificate qualifications. More likely to be purchasing 3 bedroom separate houses. Relatively high debt service ratios, outstanding loan balances & financial distress. Broadly represented in a diverse range of geographic areas with larger concentrations in regional cities & provincial areas. Purchases tend to be driven by Australian made, best warranty & favourite brand.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 294,481
% OF HOUSEHOLDS : 3.48%
HOUSEHOLD INCOME : $ 68,444

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Berkeley Vale, Blue Haven Melbourne: Cockatoo, Wandin North Brisbane: Regency Downs Adelaide: Woodcroft, Salisbury Heights Perth: Hillman Regional Cities: Maryland (NSW), Edgeworth (NSW) Country Towns: Worrigee (NSW), Stirling North (SA) Provincial Areas: Gracemere (QLD), Perth (TAS)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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