Tend towards: Mature families with children living at home. Early seniors & retirees. Diverse multicultural backgrounds, with a relatively lower proficiency in English. Low educational attainment. Low individual incomes. Work in manufacturing and as machinery operators & drivers. Higher levels of financial distress. Concentrated in the mainland capitals, excluding Brisbane. Purchases are more likely to be driven by best warranty & safest.
|NUMBER IN AUST HOUSEHOLDS :||152,890|
|% OF HOUSEHOLDS :||1.81%|
|HOUSEHOLD INCOME :||$ 64,453|
Sydney: Greystanes, Belfield Melbourne: Altona Meadows, Tullamarine Adelaide: Pooraka, Royal Park Perth: Morley, Beckenham Regional Cities: Bell Park (VIC), Port Kembla (NSW)