40 Coastal Empty Nest & Retirement

Less affluent seniors in coastal towns.

Tend towards: Retirees & mature independents. Single & couple households. Year 9, 10 & 11 and certificate level education. Low household incomes. High home ownership. Mainly from regional cities & provincial areas near the coast. Purchases tend to be driven by Australian made, most environmentally friendly & best customer service.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 136,481
% OF HOUSEHOLDS : 1.61%
HOUSEHOLD INCOME : $ 53,966

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Lake Munmorah Melbourne: Sorrento Brisbane: Banksia Beach, Macleay Island Perth: South Yunderup Regional Cities: Portarlington (VIC), St Leonards (VIC) Country Towns: Encounter Bay (SA), West Ballina (NSW) Provincial Areas: Yamba (NSW), Paynesville (VIC)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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