Tend towards: Retirees & mature independents. Single & couple households. Year 9, 10 & 11 and certificate level education. Low household incomes. High home ownership. Mainly from regional cities & provincial areas near the coast. Purchases tend to be driven by Australian made, most environmentally friendly & best customer service.
|NUMBER IN AUST HOUSEHOLDS :||136,481|
|% OF HOUSEHOLDS :||1.61%|
|HOUSEHOLD INCOME :||$ 53,966|
Sydney: Lake Munmorah Melbourne: Sorrento Brisbane: Banksia Beach, Macleay Island Perth: South Yunderup Regional Cities: Portarlington (VIC), St Leonards (VIC) Country Towns: Encounter Bay (SA), West Ballina (NSW) Provincial Areas: Yamba (NSW), Paynesville (VIC)