Tend towards: High personal incomes. Pre-family singles, couples & post family households. High rise accommodation & use of public transport. Very high residential mobility & renting. More likely to speak Chinese & 'other' languages. Highest concentration in Sydney. Purchases tend to be driven by authenticity, expert recommendations & stylishness.
|NUMBER IN AUST HOUSEHOLDS :||85,276|
|% OF HOUSEHOLDS :||1.01%|
|HOUSEHOLD INCOME :||$ 99,377|
Sydney: Cremorne, Wollstonecraft Adelaide: Glenelg Perth: South Perth Regional Cities: Main Beach (QLD) Melbourne: East Melbourne Brisbane: Kangaroo Point, Teneriffe