39 Established Blue Collar Suburban

Blue collar families in stable suburban areas.

Tend towards: Broad range of family lifecycle stages, some with mature children living at home. Certificate qualifications. Work in manufacturing and as machine operators & drivers. 3 & 4 bedroom houses. Dwellings being purchased. High outstanding loan balances & debt service ratios. Mainly from Sydney & Melbourne and to a lesser extent Perth. Purchases tend to be driven by latest, most popular and recommended by family & friends.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 150,098
% OF HOUSEHOLDS : 1.77%
HOUSEHOLD INCOME : $ 76,980

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: St Clair, Ambarvale Melbourne: Hoppers Crossing, Narre Warren South Brisbane: Forest Lake Adelaide: Walkley Heights Perth: Ballajura, Marangaroo Regional Cities: Karama (NT)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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