37 Mature Provincial Suburban

Poorer seniors & mature independents in regional areas.

Tend towards: Low SES post-family households. Higher home ownership. Mature couples without children living at home. Many elderly. Younger persons in houses. More likely to have children. Certificate & Year10/11 education. Low household incomes. Mainly from regional cities, country towns & provincial areas. Purchases tend to be driven by Australian made, best warranty & most environmentally friendly.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 368,953
% OF HOUSEHOLDS : 4.36%
HOUSEHOLD INCOME : $ 64,305

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Point Clare Melbourne: McCrae Brisbane: Boonah Adelaide: McLaren Vale, Hahndorf Perth: Safety Bay Regional Cities: Howrah (TAS), Clifton Springs (VIC) Country Towns: Horsham (VIC), North Nowra (NSW) Provincial Areas: Alstonville (NSW), Pottsville (NSW)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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