36 Provincial Mixed Urban

Medium density areas in regional cities & towns.

Tend towards: Low SES households from a broad range of lifecycle stages. Single person households. More likely to be separated or divorced. Many lone parent households. Low rise flats & other medium density dwellings. Many renting. High residential mobility. 1 or 2 motor vehicles. Low household incomes. High levels of financial distress. Mainly from regional cities.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 257,540
% OF HOUSEHOLDS : 3.04%
HOUSEHOLD INCOME : $ 58,324

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Richmond Melbourne: Croydon Brisbane: Woody Point Adelaide: Seacombe Gardens, Sturt Perth: Coolbellup Regional Cities: Labrador (QLD), Mooloolaba (QLD) Country Towns: Lismore (NSW), Sadadeen (NT) Provincial Areas: Byron Bay (NSW), Longreach (QLD)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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