Tend towards: Lower middle SES households with a strong representation of young independents & otherwise a broad range of lifecycle stages. Single person households, with many renting. Broad range of multicultural backgrounds with mixed levels of English proficiency. Low-rise flats & medium density dwellings, many with 2 bedrooms. Travel by public transport including train. High levels of full-time employment among young females. Lower household incomes. Relatively high financial distress. Mainly from mainland capitals, especially Melbourne, Adelaide & Perth. Purchases tend to be driven by most popular, latest & authenticity.
|NUMBER IN AUST HOUSEHOLDS :||161,452|
|% OF HOUSEHOLDS :||1.91%|
|HOUSEHOLD INCOME :||$ 63,582|
Sydney: North Parramatta Melbourne: West Footscray, Heidelberg Heights Brisbane: Coopers Plains Adelaide: Klemzig, Enfield Perth: Nollamara, Westminster Regional Cities: Birmingham Gardens (NSW)