33 Provincial Fringe

Hobby farmers & other households on the fringe of provincial centres.

Tend towards: Lower middle SES. Mature families, independents & early seniors, also with some middle aged families. High ownership & purchasing of larger dwellings, many with 4+ bedrooms. 3 or 4 motor vehicles. Work in agriculture. Higher part-time female employment. Certificate & Year 10/11 education. Mainly from smaller country towns & to a lesser extent the fringes of regional cities. Purchases tend to be driven by most environmentally friendly, Australian made & best customer service.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 160,093
% OF HOUSEHOLDS : 1.89%
HOUSEHOLD INCOME : $ 73,007

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Regional Cities: Dundowran Beach (QLD) Provincial Areas: Tolga (QLD), Richmond (TAS)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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