32 Sea & Tree Change

Post family households in coastal & provincial areas.

Tend towards: Lower middle SES households with mature independents and retirees. Mature couples without children living at home. Some workers in agriculture. More likely to be separated or divorced & not to have a religious affiliation. High home ownership. Higher part-time female employment. Mainly in coastal & hinterland areas and to a lesser extent the fringe of regional cities. Purchases tend to be driven by most environmentally friendly, Australian made & best customer service.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 114,184
% OF HOUSEHOLDS : 1.35%
HOUSEHOLD INCOME : $ 60,050

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Katoomba, Blackheath Melbourne: Warburton Regional Cities: Tamborine Mountain (QLD), Maleny (QLD) Provincial Areas: Castlemaine (VIC), Beechworth (VIC)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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