Tend towards: Lower middle SES households with mature independents and retirees. Mature couples without children living at home. Some workers in agriculture. More likely to be separated or divorced & not to have a religious affiliation. High home ownership. Higher part-time female employment. Mainly in coastal & hinterland areas and to a lesser extent the fringe of regional cities. Purchases tend to be driven by most environmentally friendly, Australian made & best customer service.
|NUMBER IN AUST HOUSEHOLDS :||114,184|
|% OF HOUSEHOLDS :||1.35%|
|HOUSEHOLD INCOME :||$ 60,050|
Sydney: Katoomba, Blackheath Melbourne: Warburton Regional Cities: Tamborine Mountain (QLD), Maleny (QLD) Provincial Areas: Castlemaine (VIC), Beechworth (VIC)