31 Established Mid Status Suburban

Mid status established suburban areas.

Tend towards: Lower middle SES households from a broad range of lifecycle stages. Dwellings being purchased. Certificate & Year 10/11 education. Occupations as technical & trades workers. 2 motor vehicles. 3 bedroom houses. Higher debt service ratios. Predominantly in mainland capitals & regional cities.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 359,626
% OF HOUSEHOLDS : 4.25%
HOUSEHOLD INCOME : $ 74,248

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: South Penrith, Jamisontown Melbourne: Ferntree Gully, Knoxfield Brisbane: Rochedale South, Strathpine Adelaide: Happy Valley, Modbury North Perth: Padbury, Craigie Regional Cities: Ashmore (QLD), Elermore Vale (NSW) Provincial Areas: Exmouth (WA)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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