Tend towards: High Socioeconomic status with high household & personal incomes. Medium density housing, young independents & renters. Use public transport. Tertiary qualifications in arts and commerce. High residential mobility, eating out in restaurants and enjoying overseas holidays. Disposed to not having a religious affiliation. Highest concentrations are in Sydney & to a lesser extent Melbourne, in close proximity to the CBD. Purchases tend to be driven by authenticity, expert recommendations & stylishness.
|NUMBER IN AUST HOUSEHOLDS :||125,664|
|% OF HOUSEHOLDS :||1.48%|
|HOUSEHOLD INCOME :||$ 110,309|
Sydney: Paddington, Drummoyne Melbourne: Albert Park, Middle Park Brisbane: Paddington, Red Hill Adelaide: Eastwood Regional Cities: Campbell (ACT)