3 High Status Urban

Exclusive medium density areas.

Tend towards: High Socioeconomic status with high household & personal incomes. Medium density housing, young independents & renters. Use public transport. Tertiary qualifications in arts and commerce. High residential mobility, eating out in restaurants and enjoying overseas holidays. Disposed to not having a religious affiliation. Highest concentrations are in Sydney & to a lesser extent Melbourne, in close proximity to the CBD. Purchases tend to be driven by authenticity, expert recommendations & stylishness.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
Hover over the bars to see the full label.

HOUSEHOLD ECONOMICS

Hover over the bars to see the full label.

HOUSEHOLD EXPENDITURE

Hover over the bars to see the full label.
NUMBER IN AUST HOUSEHOLDS : 125,664
% OF HOUSEHOLDS : 1.48%
HOUSEHOLD INCOME : $ 110,309

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Paddington, Drummoyne Melbourne: Albert Park, Middle Park Brisbane: Paddington, Red Hill Adelaide: Eastwood Regional Cities: Campbell (ACT)

LETTERBOX PSYCHOGRAPHICS

Hover over the pie chart to learn more.

LETTERBOX APPEAL

Hover over the quadrants to learn more.