29 Mid Status Family Starter

Financially extended younger families in newer housing.

Tend towards: Mainly young & to a lesser extent middle aged families. Living in large suburban houses. Younger children, many under 5 years of age. Certificate & Year 10/11 education. Dwellings being purchased. High levels of household debt & debt service ratios. Elevated levels of financial distress. Purchases of baby products. Mainly living in newer outerlying suburbs of mainland capitals & regional cities with Sydney & Adelaide having notably lower concentrations. Purchases tend to be driven by most popular, latest & recommended by family/friends.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 230,054
% OF HOUSEHOLDS : 2.72%
HOUSEHOLD INCOME : $ 81,020

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Currans Hill, Wadalba Melbourne: Doreen, Brookfield Brisbane: Springfield Lakes, Tanah Merah Adelaide: Andrews Farm, Munno Para West Perth: Ellenbrook, Clarkson Regional Cities: Pacific Pines (QLD), New Auckland (QLD) Country Towns: Larapinta (NT) Provincial Areas: Katherine East (NT), Marian (QLD)

SIMILAR MARKETFIND SEGMENTS

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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