Tend towards: Mainly young & to a lesser extent middle aged families. Living in large suburban houses. Younger children, many under 5 years of age. Certificate & Year 10/11 education. Dwellings being purchased. High levels of household debt & debt service ratios. Elevated levels of financial distress. Purchases of baby products. Mainly living in newer outerlying suburbs of mainland capitals & regional cities with Sydney & Adelaide having notably lower concentrations. Purchases tend to be driven by most popular, latest & recommended by family/friends.
|NUMBER IN AUST HOUSEHOLDS :||230,054|
|% OF HOUSEHOLDS :||2.72%|
|HOUSEHOLD INCOME :||$ 81,020|
Sydney: Currans Hill, Wadalba Melbourne: Doreen, Brookfield Brisbane: Springfield Lakes, Tanah Merah Adelaide: Andrews Farm, Munno Para West Perth: Ellenbrook, Clarkson Regional Cities: Pacific Pines (QLD), New Auckland (QLD) Country Towns: Larapinta (NT) Provincial Areas: Katherine East (NT), Marian (QLD)