27 Aspiring Family

Financially extended families in large houses in less expensive locations.

Tend towards: Middle aged & mature families, living in larger dwellings, many with 5+ bedrooms. 3 or 4 motor vehicles. Travel to work by car. Year 12 & certificate qualifications in engineering & related technologies. Work as technicians & in trades. Dwellings being purchased. Large outstanding loan balances & debt service ratios. Spend on fuel. Broadly distributed geography with high concentrations in outerlying suburbs of regional cities & provincial areas. Purchases tend to be driven by most environmentally friendly, Australian made & best customer service.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 220,602
% OF HOUSEHOLDS : 2.60%
HOUSEHOLD INCOME : $ 85,513

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Silverdale, McGraths Hill Melbourne: Mount Evelyn, Kilsyth South Brisbane: Jimboomba, Upper Caboolture Adelaide: Onkaparinga Hills, Angle Vale Perth: Bullsbrook, Jane Brook Regional Cities: Maiden Gully (VIC), Tallebudgera (QLD) Provincial Areas: Humpty Doo (NT), Virginia (NT)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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