26 Mid Status Urban

Mid status households in high density areas.

Tend towards: Pre-family singles & couples. Many in group households. High density dwellings. High incidence of full-time work by young females. High residential mobility & renting. Concentrated in mainland capitals & regional cities. Purchases tend to be driven by latest, most popular & authenticity.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 169,251
% OF HOUSEHOLDS : 2.00%
HOUSEHOLD INCOME : $ 62,810

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Dee Why, Sutherland Melbourne: North Essendon Brisbane: Nundah, Gaythorne Adelaide: Plympton Perth: Tuart Hill, Glendalough Regional Cities: Surfers Paradise (QLD), Queanbeyan (NSW) Country Towns: The Gap (NT)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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