Tend towards: Pre-family singles & couples. Many in group households. High density dwellings. High incidence of full-time work by young females. High residential mobility & renting. Concentrated in mainland capitals & regional cities. Purchases tend to be driven by latest, most popular & authenticity.
|NUMBER IN AUST HOUSEHOLDS :||169,251|
|% OF HOUSEHOLDS :||2.00%|
|HOUSEHOLD INCOME :||$ 62,810|
Sydney: Dee Why, Sutherland Melbourne: North Essendon Brisbane: Nundah, Gaythorne Adelaide: Plympton Perth: Tuart Hill, Glendalough Regional Cities: Surfers Paradise (QLD), Queanbeyan (NSW) Country Towns: The Gap (NT)