25 Established Multicultural Suburban

Mature multicultural families in established suburban areas of Sydney & Melbourne.

Tend towards: Mature multicultural families with mature children and home and seniors. From Greek & otherwise diverse multicultural backgrounds with mixed levels of English proficiency. High home ownership. High use of public transport. Work in clerical & administrative occupations. Year 12 & Bachelor degree qualifications. Investments in property & trusts. Mainly in Sydney & Melbourne. Purchases tend to be driven by authenticity & expert recommendations.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 85,074
% OF HOUSEHOLDS : 1.00%
HOUSEHOLD INCOME : $ 77,049

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

Significant NESB Groups:
Greek: 14.5%

SUBURBS

Sydney: Bexley, Kingsgrove Melbourne: Oakleigh South Adelaide: Torrensville

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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