24 Mid Status Mixed Suburban

Mixed mid status households in modest suburban areas.

Tend towards: Mid status households from a broad range of demographic backgrounds. Lone person, elderly & divorcee households. High residential mobility. Year 12 & degree qualifications. Work in administration or finance. Broad geographic distribution in mainland capitals & regional cities.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 233,174
% OF HOUSEHOLDS : 2.75%
HOUSEHOLD INCOME : $ 70,768

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Miranda, Jannali Melbourne: Altona, Mordialloc Brisbane: Salisbury Adelaide: Magill, Warradale Perth: Bassendean, Willagee Regional Cities: New Lambton (NSW), Geelong West (VIC)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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