Tend towards: Young & middle aged families, many with children under 5 years of age. High individual & household incomes. High residential mobility & renting. Many employed in the mining industry. Education to Certificate, Year 10/11 education. Qualifications in engineering & related technologies. Occupation as technicians, trade workers, machinery operators and drivers. Purchases of tobacco & baby products. Concentrated in mining towns in regional areas, especially in WA & QLD. Purchases tend to be driven by stylishness, cheapest & most reward points.
|NUMBER IN AUST HOUSEHOLDS :||62,361|
|% OF HOUSEHOLDS :||0.74%|
|HOUSEHOLD INCOME :||$ 103,171|
Regional Cities: Boulder (WA), Kalgoorlie (WA) Country Towns: Emerald (QLD), Singleton Heights (NSW) Provincial Areas: Moranbah (QLD), Blackwater (QLD)