23 Mining

Mining communities.

Tend towards: Young & middle aged families, many with children under 5 years of age. High individual & household incomes. High residential mobility & renting. Many employed in the mining industry. Education to Certificate, Year 10/11 education. Qualifications in engineering & related technologies. Occupation as technicians, trade workers, machinery operators and drivers. Purchases of tobacco & baby products. Concentrated in mining towns in regional areas, especially in WA & QLD. Purchases tend to be driven by stylishness, cheapest & most reward points.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
Hover over the bars to see the full label.

HOUSEHOLD ECONOMICS

Hover over the bars to see the full label.

HOUSEHOLD EXPENDITURE

Hover over the bars to see the full label.
NUMBER IN AUST HOUSEHOLDS : 62,361
% OF HOUSEHOLDS : 0.74%
HOUSEHOLD INCOME : $ 103,171

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Regional Cities: Boulder (WA), Kalgoorlie (WA) Country Towns: Emerald (QLD), Singleton Heights (NSW) Provincial Areas: Moranbah (QLD), Blackwater (QLD)

SIMILAR MARKETFIND SEGMENTS

LETTERBOX PSYCHOGRAPHICS

Hover over the pie chart to learn more.

LETTERBOX APPEAL

Hover over the quadrants to learn more.