Tend towards: Pre-family singles & couples. Predominantly of Chinese & South Asian backgrounds. Bachelor degree & Year 12 education. Qualifications in management & commerce. Travel by public transport including by train. Many households without a motor vehicle. High incidence of full-time employment by young females. High residential mobility. Mainly high density areas away from the CBD's of Sydney & to a much lesser extent Melbourne. Purchases tend to be driven by latest, most popular & authenticity.
|NUMBER IN AUST HOUSEHOLDS :||87,868|
|% OF HOUSEHOLDS :||1.04%|
|HOUSEHOLD INCOME :||$ 67,586|
Sydney: Ashfield, Parramatta Melbourne: Glen Huntly