20 Family Achiever

Mid status families in large mortgaged houses.

Tend towards: Mid status, younger & middle aged families. Many with children under 15 years of age. Purchasing larger houses, many with 4+ bedrooms. Many spouses working either full or part-time. More likely to have private health insurance. Most likely to have 2 motor vehicles & travel to work by car. High debt service ratios, borrowings & expenditure across a broad range of categories. Broad geographic representation in outerlying suburbs of mainland capitals & regional cities. Purchases tend to be driven by latest & stylishness and expert recommendation.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 152,644
% OF HOUSEHOLDS : 1.80%
HOUSEHOLD INCOME : $ 95,037

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Harrington Park, Woongarrah Melbourne: Beaconsfield Brisbane: Wakerley, Mount Cotton Adelaide: Hewett Perth: Secret Harbour, Atwell Regional Cities: Reedy Creek (QLD), Shell Cove (NSW)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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