Tend towards: Mid status, younger & middle aged families. Many with children under 15 years of age. Purchasing larger houses, many with 4+ bedrooms. Many spouses working either full or part-time. More likely to have private health insurance. Most likely to have 2 motor vehicles & travel to work by car. High debt service ratios, borrowings & expenditure across a broad range of categories. Broad geographic representation in outerlying suburbs of mainland capitals & regional cities. Purchases tend to be driven by latest & stylishness and expert recommendation.
|NUMBER IN AUST HOUSEHOLDS :||152,644|
|% OF HOUSEHOLDS :||1.80%|
|HOUSEHOLD INCOME :||$ 95,037|
Sydney: Harrington Park, Woongarrah Melbourne: Beaconsfield Brisbane: Wakerley, Mount Cotton Adelaide: Hewett Perth: Secret Harbour, Atwell Regional Cities: Reedy Creek (QLD), Shell Cove (NSW)