Tend towards: Very affluent mature families & seniors living in large houses in elite suburban areas. High home ownership. Professionals, degree qualified, high personal & household incomes. Overseas holidays, donations to charities and a broad range of investments. Broadly distributed in mainland capitals & regional cities, with an especially high concentration in Melbourne. Purchases tend to be driven by expert recommendations, reward points & stylishness.
|NUMBER IN AUST HOUSEHOLDS :||129,012|
|% OF HOUSEHOLDS :||1.52%|
|HOUSEHOLD INCOME :||$ 120,026|
Sydney: Point Piper Melbourne: Brighton, Canterbury Brisbane: Chapel Hill Adelaide: Aldgate, Malvern Perth: Nedlands, Applecross Regional Cities: Farrer (ACT), Yarralumla (ACT)