19 Mid Status Suburban

Mid Status Suburban.

Tend towards: Mid status, middle aged, mature & post-family households. High rates of home ownership & purchase. Many houses with 4+ bedrooms. Qualifications in education. Likely to have private health insurance. Relatively high household incomes with many working spouses. Broad geographic representation in mainland capitals & regional cities.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 252,870
% OF HOUSEHOLDS : 2.99%
HOUSEHOLD INCOME : $ 87,320

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Engadine, Winmalee Melbourne: Upwey, Belgrave Brisbane: Everton Hills Adelaide: Coromandel Valley, North Brighton Perth: Kingsley, Mullaloo Regional Cities: Middle Ridge (QLD), Kiama Downs (NSW) Country Towns: Junortoun (VIC)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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