Tend towards: Mid status, middle aged, mature & post-family households. High rates of home ownership & purchase. Many houses with 4+ bedrooms. Qualifications in education. Likely to have private health insurance. Relatively high household incomes with many working spouses. Broad geographic representation in mainland capitals & regional cities.
|NUMBER IN AUST HOUSEHOLDS :||252,870|
|% OF HOUSEHOLDS :||2.99%|
|HOUSEHOLD INCOME :||$ 87,320|
Sydney: Engadine, Winmalee Melbourne: Upwey, Belgrave Brisbane: Everton Hills Adelaide: Coromandel Valley, North Brighton Perth: Kingsley, Mullaloo Regional Cities: Middle Ridge (QLD), Kiama Downs (NSW) Country Towns: Junortoun (VIC)