Tend towards: Pre-family singles & couples. Many living in group households. High proportion with Chinese & South Asian backgrounds. Many full-time students attending university. Flats 4+ stories. High residential mobility & use of public transport. Eat out at restaurants & enjoy overseas holidays. Tend not to have a religious affiliation. Purchases tend to be driven by latest, most popular & authenticity.
|NUMBER IN AUST HOUSEHOLDS :||63,832|
|% OF HOUSEHOLDS :||0.75%|
|HOUSEHOLD INCOME :||$ 58,914|
Sydney: Ultimo, Haymarket Melbourne: Melbourne, Clayton Brisbane: St Lucia Perth: Crawley