18 University Enclaves

University students & other young people living near major uni campuses.

Tend towards: Pre-family singles & couples. Many living in group households. High proportion with Chinese & South Asian backgrounds. Many full-time students attending university. Flats 4+ stories. High residential mobility & use of public transport. Eat out at restaurants & enjoy overseas holidays. Tend not to have a religious affiliation. Purchases tend to be driven by latest, most popular & authenticity.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 63,832
% OF HOUSEHOLDS : 0.75%
HOUSEHOLD INCOME : $ 58,914

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

Significant NESB Groups:
Chinese languages: 25.6%

SUBURBS

Sydney: Ultimo, Haymarket Melbourne: Melbourne, Clayton Brisbane: St Lucia Perth: Crawley

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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