16 Cosmopolitan Suburban

Established multicultural suburban areas in Sydney & Melbourne.

Tend towards: Middle & higher SES, middle aged & mature families and retirees. Diverse multicultural backgrounds with high levels of English proficiency. Work in clerical & administrative occupations and as managers & professionals. Qualifications in management and commerce. Mainly concentrated in Sydney & Melbourne.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 185,344
% OF HOUSEHOLDS : 2.19%
HOUSEHOLD INCOME : $ 85,283

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Ryde, Winston Hills Melbourne: Bentleigh East, Blackburn South Brisbane: Wishart Adelaide: Athelstone, Tranmere Perth: Noranda, Samson

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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