15 High Status Family

Affluent white-collar households in stable suburban areas.

Tend towards: Affluent white collar family households with a relatively high incidence of younger children. Many employed as clerical & administrative workers and as professionals. High full-time employment rates for younger females. Degree qualifications. Higher outstanding loan balances. Tendency to not have a religious affiliation. Purchases tend to be driven by stylishness & most reward points.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
Hover over the bars to see the full label.

HOUSEHOLD ECONOMICS

Hover over the bars to see the full label.

HOUSEHOLD EXPENDITURE

Hover over the bars to see the full label.
NUMBER IN AUST HOUSEHOLDS : 176,474
% OF HOUSEHOLDS : 2.08%
HOUSEHOLD INCOME : $ 90,837

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Mt Colah Melbourne: Newport Brisbane: Camp Hill, Tarragindi Adelaide: Cumberland Park, Nailsworth Perth: Manning, Alfred Cove Regional Cities: Kambah (ACT), Wanniassa (ACT) Country Towns: Cable Beach (WA), East Side (NT)

SIMILAR MARKETFIND SEGMENTS

LETTERBOX PSYCHOGRAPHICS

Hover over the pie chart to learn more.

LETTERBOX APPEAL

Hover over the quadrants to learn more.