Tend towards: Affluent white collar family households with a relatively high incidence of younger children. Many employed as clerical & administrative workers and as professionals. High full-time employment rates for younger females. Degree qualifications. Higher outstanding loan balances. Tendency to not have a religious affiliation. Purchases tend to be driven by stylishness & most reward points.
|NUMBER IN AUST HOUSEHOLDS :||176,474|
|% OF HOUSEHOLDS :||2.08%|
|HOUSEHOLD INCOME :||$ 90,837|
Sydney: Mt Colah Melbourne: Newport Brisbane: Camp Hill, Tarragindi Adelaide: Cumberland Park, Nailsworth Perth: Manning, Alfred Cove Regional Cities: Kambah (ACT), Wanniassa (ACT) Country Towns: Cable Beach (WA), East Side (NT)