Tend towards: Affluent small households. Pre-family households & retirees. Travel by public transport & train. Diverse multicultural backgrounds, with generally a higher proficiency in English. Occupations as professionals & qualifications in creative arts. Tendency not to have a religious affiliation. Mainly in Melbourne & to a lesser extent Sydney. Purchases tend to be driven by authenticity , stylishness & latest.
|NUMBER IN AUST HOUSEHOLDS :||111,116|
|% OF HOUSEHOLDS :||1.31%|
|HOUSEHOLD INCOME :||$ 83,504|
Sydney: Tempe Melbourne: Coburg, Thornbury Brisbane: West End Adelaide: Maylands, Thebarton Perth: North Perth Regional Cities: Downer (ACT)