Tend towards: Affluent, mature families, independents & retirees. High home ownership & private health insurance. Bachelor degrees & professional occupations, as well as many living in comfortable retirement. Broad range of investments. Broad geographic distribution, with higher concentrations in affluent areas of regional cities within driving distance of mainland capital cities. Purchases tend to be driven by recommended by experts & best customer service.
|NUMBER IN AUST HOUSEHOLDS :||146,214|
|% OF HOUSEHOLDS :||1.73%|
|HOUSEHOLD INCOME :||$ 88,796|
Sydney: North Avoca, Palm Beach Melbourne: Olinda Brisbane: Ormiston, Manly Adelaide: Blackwood, Eden Hills Perth: Gooseberry Hill, Marmion Regional Cities: Bundall (QLD), Twin Waters (QLD) Country Towns: Burradoo (NSW)