13 Mature Affluent Communities

Better-off mature households in both metropolitan & regional areas.

Tend towards: Affluent, mature families, independents & retirees. High home ownership & private health insurance. Bachelor degrees & professional occupations, as well as many living in comfortable retirement. Broad range of investments. Broad geographic distribution, with higher concentrations in affluent areas of regional cities within driving distance of mainland capital cities. Purchases tend to be driven by recommended by experts & best customer service.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 146,214
% OF HOUSEHOLDS : 1.73%
HOUSEHOLD INCOME : $ 88,796

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: North Avoca, Palm Beach Melbourne: Olinda Brisbane: Ormiston, Manly Adelaide: Blackwood, Eden Hills Perth: Gooseberry Hill, Marmion Regional Cities: Bundall (QLD), Twin Waters (QLD) Country Towns: Burradoo (NSW)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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