12 Affluent Family

Better-off families in large mortgaged houses.

Tend towards: High household & individual incomes. Large dwellings many with 5+ bedrooms, being purchased. Large outstanding loan balances & high debt service ratios. High rates of marriage. Large families, many with teenage children. Likely to have private health insurance. 2 to 3 motor vehicles & likely to travel to work in a private vehicle. Occupations as managers. High levels of education to year 12. Broad geographic representation in mainland capitals & regional cities. Purchases tend to be driven by stylishness and expert recommendations.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 105,347
% OF HOUSEHOLDS : 1.24%
HOUSEHOLD INCOME : $ 110,624

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Kellyville, Barden Ridge Melbourne: Lysterfield, Waterways Brisbane: Albany Creek Adelaide: Golfview Heights Perth: Mindarie, Iluka Regional Cities: Jerrabomberra (NSW), Conder (ACT)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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