Tend towards: High household & individual incomes. Large dwellings many with 5+ bedrooms, being purchased. Large outstanding loan balances & high debt service ratios. High rates of marriage. Large families, many with teenage children. Likely to have private health insurance. 2 to 3 motor vehicles & likely to travel to work in a private vehicle. Occupations as managers. High levels of education to year 12. Broad geographic representation in mainland capitals & regional cities. Purchases tend to be driven by stylishness and expert recommendations.
|NUMBER IN AUST HOUSEHOLDS :||105,347|
|% OF HOUSEHOLDS :||1.24%|
|HOUSEHOLD INCOME :||$ 110,624|
Sydney: Kellyville, Barden Ridge Melbourne: Lysterfield, Waterways Brisbane: Albany Creek Adelaide: Golfview Heights Perth: Mindarie, Iluka Regional Cities: Jerrabomberra (NSW), Conder (ACT)