Tend towards: Affluent pre-family singles & couples and post family households. Bachelor degrees & occupation as professionals. Diverse multicultural backgrounds, generally with a high proficiency in English. Use public transport, bicycles & walking. Medium density housing. High residential mobility & renting. Broad geographic representation in mainland capitals & regional cities. Tendency to not have a religious affiliation. Purchases tend to be driven by stylishness, authenticity , latest & most popular.
|NUMBER IN AUST HOUSEHOLDS :||163,977|
|% OF HOUSEHOLDS :||1.94%|
|HOUSEHOLD INCOME :||$ 81,925|
Sydney: Freshwater Melbourne: Carnegie, Ripponlea Brisbane: Annerley, Highgate Hill Adelaide: Norwood, Kensington Perth: Scarborough, Mount Lawley Regional Cities: Cooks Hill (NSW), Larrakeyah (NT)