10 Established High Status Family

Affluent established households in stable suburban areas.

Tend towards: Dwellings being purchased. Large mature families in large houses. High household incomes & home ownership. Work as managers & administrators. Investments & larger loan balances. Multiple vehicles. More likely to have private health insurance. Broad geographic representation in mainland capitals & regional cities. Purchases tend to be driven by stylishness, recommended by experts and most reward points.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 145,364
% OF HOUSEHOLDS : 1.72%
HOUSEHOLD INCOME : $ 110,497

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: Caringbah South, Gymea Bay Melbourne: Eltham North, Wonga Park Brisbane: Newport, Forestdale Adelaide: Crafers Perth: Leeming, Connolly Regional Cities: Eleebana (NSW), Wandana Heights (VIC)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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