Tend towards: Dwellings being purchased. Large mature families in large houses. High household incomes & home ownership. Work as managers & administrators. Investments & larger loan balances. Multiple vehicles. More likely to have private health insurance. Broad geographic representation in mainland capitals & regional cities. Purchases tend to be driven by stylishness, recommended by experts and most reward points.
|NUMBER IN AUST HOUSEHOLDS :||145,364|
|% OF HOUSEHOLDS :||1.72%|
|HOUSEHOLD INCOME :||$ 110,497|
Sydney: Caringbah South, Gymea Bay Melbourne: Eltham North, Wonga Park Brisbane: Newport, Forestdale Adelaide: Crafers Perth: Leeming, Connolly Regional Cities: Eleebana (NSW), Wandana Heights (VIC)