Tend towards: Highest socioeconomic status, highest household & personal incomes, large houses, many with 5 or more bedrooms. Children in private schools. Five persons in household, Bachelor & advanced degrees. Work as managers & professionals, 3 or more motor vehicles. Teenage children. Many with private health insurance & large loan balances. Broad range of investments. Highest concentrations are in Sydney. Purchases tend to be driven by expert recommendations, reward points & stylishness.
|NUMBER IN AUST HOUSEHOLDS :||90,078|
|% OF HOUSEHOLDS :||1.06%|
|HOUSEHOLD INCOME :||$ 140,123|
Sydney: St Ives, Pymble Melbourne: Donvale, Camberwell Brisbane: Donvale, Camberwell Perth: Floreat, Dalkeith Regional Cities: Fadden (ACT)