1 Prestige

Mature families in elite suburban areas.

Tend towards: Highest socioeconomic status, highest household & personal incomes, large houses, many with 5 or more bedrooms. Children in private schools. Five persons in household, Bachelor & advanced degrees. Work as managers & professionals, 3 or more motor vehicles. Teenage children. Many with private health insurance & large loan balances. Broad range of investments. Highest concentrations are in Sydney. Purchases tend to be driven by expert recommendations, reward points & stylishness.

LIFECYCLE STAGE


    • Living at
      Home

    • Young
      Independents

    • Young
      Families
    Generation Y

    • Middle Aged
      Families
    Generation X

    • Mature
      Families

    • Mature
      Independents
    Baby Boomers

    • Early
      Seniors

    • Late
      Seniors
    Builders

PERSONAL VALUES & BUYING DRIVERS

PERSONAL VALUES

BUYING DRIVERS

PROFILING DATA FROM NIELSEN CMV+

ATTITUDES

LIFESTYLE

Source: Nielsen Australian Consumer and Media View Shopper+ Database, CMV Survey 5 Homescan Period 7 2015 (data ending June 2015, Main Grocery Buyers 18+). Learn more about CMV+
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HOUSEHOLD ECONOMICS

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HOUSEHOLD EXPENDITURE

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NUMBER IN AUST HOUSEHOLDS : 90,078
% OF HOUSEHOLDS : 1.06%
HOUSEHOLD INCOME : $ 140,123

SOCIOECONOMIC STATUS

NON ENGLISH SPEAKING BACKGROUND

SUBURBS

Sydney: St Ives, Pymble Melbourne: Donvale, Camberwell Brisbane: Donvale, Camberwell Perth: Floreat, Dalkeith Regional Cities: Fadden (ACT)

LETTERBOX PSYCHOGRAPHICS

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LETTERBOX APPEAL

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